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SMS Messaging

Every message,
delivered.

Automated reminders that eliminate no-shows. A 2-way inbox for real conversations. Your own dedicated number. Smart credit management that never lets you run dry.

Automated Reminders2-Way InboxDedicated NumbersSmart Credit SystemDelivery Tracking
SMS Capabilities

From automated reminders to real conversations

Start with automated notifications included in your plan, then upgrade to 2-way messaging when you are ready.

Included SMS

1-way automated

Pro: 500/mo·Max: 1,000/mo

Zero-effort automated notifications included with Business Pro and Max plans. Every important message, sent at the right time.

Appointment RemindersBooking ConfirmationsRescheduled AlertsCancellation NoticesDrop-off NotificationsPick-up AlertsRunning LatePayment FailedFriday LookaheadPayment LinksCustom MessagesRecovery SMS

Messaging Pro

2-way add-on

$49/mo
+300 credits/month included

Upgrade to a real 2-way messaging inbox. Your customers can reply to your SMS and you respond from the Petboost dashboard.

Your own dedicated number
2-way messaging inbox
$0 inbound SMS fees
Delivery tracking
Without vs With Petboost SMS

The difference between hoping and knowing

Most pet businesses still send manual reminders or none at all. Here is what changes when SMS is built in.

Without Petboost
With Petboost SMS

Manually texting each client from your personal phone the night before.

Automated reminders sent at the perfect time for each service. Zero effort.

Clients see a random number they do not recognise and ignore the message.

Your own dedicated business number. Clients know it is you and reply directly.

No idea if the message was delivered or if the client read it.

Delivery tracking for every message: Sent, Delivered, or Failed — with status indicators.

Buying SMS packs from a third-party provider and copy-pasting numbers.

Credits included in your plan. Top-up packs that never expire. Auto top-up so you never run dry.

When clients reply, the message goes to a personal phone with no context.

Full inbox with threads, contact info panel showing pets, upcoming appointments, and owner details.

2-Way Messaging

Text your clients right from Petboost

No more juggling your personal phone. Have real SMS conversations with clients, attached to their profiles, inside your dashboard.

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Text Message

Real conversations, not blasts

Clients reply directly to your messages. You respond from a threaded inbox inside Petboost, with full context on their pets and bookings.

Your own number

Messaging Pro gives you a dedicated Australian phone number. Clients save it, recognise it, and trust it.

Book while you chat

See upcoming appointments, pet profiles, and client history right alongside the conversation. No switching apps.

Everything You Need

SMS features that actually matter

Not just sending messages. A complete messaging infrastructure designed for pet businesses.

12+ Notification Types

Reminders, confirmations, cancellations, drop-off, pick-up, running late, payment failed, Friday lookahead, and more. All automatic.

Configurable Timing

Set reminder lead time per service type. Dog grooms get 24 hours. Daycare gets the Friday before. Your rules.

2-Way Inbox

Full conversation threads with search, filters, starring, and archiving. See who replied, who needs a response.

Dedicated Number

Your own Australian business phone number. Not a shared pool. Clients save it and reply directly.

Delivery Tracking

Every message shows Sent, Delivered, or Failed status. Know your reminders actually reached the client.

Smart Credit System

Plan credits reset monthly. Pack credits never expire. Plan credits are used first. No wasted money.

Auto Top-Up

Choose a credit pack tier and auto-purchase kicks in when your balance hits zero. You never run dry mid-month.

Custom SMS

Send ad-hoc messages to any client. Up to 1,600 characters. Perfect for personalised updates or check-ins.

Recovery SMS

AI-drafted win-back messages for clients who have not booked in a while. Templates ready to send.

SMS Payment Links

Send a payment request via text. The client taps the link and pays instantly. No awkward chasing.

Built for Every Pet Business

SMS that speaks your industry

Whether you are a solo mobile groomer or a multi-location daycare, SMS helps you communicate the way your clients expect.

Dog Grooming Salon

"Hi Sarah, just a reminder that Max is booked for a full groom tomorrow at 10am. See you then!"

  • ·Appointment reminders with pet names and service details
  • ·Pick-up alerts when the groom is almost done
  • ·Custom follow-up SMS for rebooking
  • ·Payment link SMS after the appointment

Mobile Dog Grooming

"Hi! I am 15 minutes away for Bella's groom. Can you please have her ready? Reply to this number anytime."

  • ·Running late and arrival notifications
  • ·Dedicated number so clients recognise you
  • ·2-way messaging for last-minute changes
  • ·SMS recovery for clients who have not rebooked

Dog Walking

"Reminder: Charlie and Daisy are booked for their group walk tomorrow at 7:30am. See you at the park!"

  • ·Automated reminders with multi-pet support
  • ·Drop-off and pick-up notifications
  • ·Package balance alerts when credits are low
  • ·Recovery SMS for lapsed regular walkers

Dog Daycare

"Rocky has been picked up at 4:15pm. He had a great day! Book again for next week?"

  • ·Drop-off confirmation and pick-up alerts
  • ·Automated Friday lookahead for the week ahead
  • ·Package depletion notifications
  • ·2-way inbox for parent questions during the day

Dog Training

"Reminder: Puppy foundations class starts this Saturday at 9am. Please bring treats and a lead."

  • ·Course session reminders with instructions
  • ·Rescheduled and cancelled class alerts
  • ·Custom SMS with homework or tips
  • ·Bulk reminders for group class attendees

Multi-Location Operations

"All locations, one inbox. Each with its own dedicated number, unified in one dashboard."

  • ·Dedicated number per location
  • ·Unified inbox across all sites
  • ·Team-based message assignment
  • ·Centralised credit management
Simple, Transparent Pricing

SMS credits included in every plan

Most businesses never hit their included limit. Top up if you need more, or let auto top-up handle it.

Included SMS Credits

Automated notifications, reset monthly

Calendar Lite

Not included

Business Pro

500/mo

Business Max

1,000/mo

Messaging Pro Add-On

2-way messaging for Pro & Max plans

$39/mo$49/mo
Dedicated number2-way inbox+300 credits/mo$0 inbound feesBusiness Max discount applied
What Sets Us Apart

What makes Petboost SMS different

Built for Australian pet businesses, not a generic SMS gateway bolted on.

Sent from Australia, not routed through the US

Australian Infrastructure

Messages are sent via Sinch Australia. Lower latency, higher delivery rates, and compliance with Australian telecommunications regulations. Not an afterthought bolted onto a US platform.

Competitors: Routed through US or UK infrastructure
Your own number, not a shared pool

Dedicated Numbers

Messaging Pro gives you your own Australian phone number. Clients save it, recognise it, and reply to it. Not a random number from a shared pool that changes every month.

Competitors: Shared sender numbers
Plan credits used first, packs never expire

Smart Credit Pooling

Monthly plan credits reset each billing cycle. Purchased pack credits never expire and are only used after plan credits are exhausted. No wasted money. Auto top-up means you never run dry.

Competitors: Single credit pool, expiring packs
Not just one-way blasts

2-Way Conversations

Clients can reply to your messages and you respond from a full threaded inbox in the Petboost dashboard. See their pets, upcoming appointments, and contact details in the side panel.

Competitors: One-way SMS only
Configure reminder lead time per service type

Per-Service Timing

Groom reminders 24 hours before. Daycare reminders on Friday. Training reminders 48 hours ahead. Set the ideal timing per service — not one blanket setting for everything.

Competitors: Single global reminder setting
Opt-out handling, daily limits, delivery tracking

Built-in Compliance

STOP/HELP keyword handling is built in. Daily per-client rate limits prevent over-messaging. Delivery reports confirm every message reached the client. No compliance surprises.

Competitors: Manual opt-out management
Petboost vs Overseas Alternatives

Native Australian SMS with local infrastructure

Most pet business platforms are built for the US market. Here is how their SMS pricing, features, and infrastructure compare for Australian businesses.

Why overseas platforms cost more for Australian SMS

Most US-built pet software uses Twilio's US infrastructure to send SMS. When those messages reach Australia, they are routed internationally at ~US$0.055 per segment, compared to ~US$0.008 for domestic routing. You also pay in USD, adding FX conversion fees on every transaction.

Feature
Petboost
Overseas Alternatives
2-Way Messaging
Messaging Pro add-on (any paid plan)
Often requires higher-tier plans (US$99+/mo) or not available at all
Dedicated AU Phone Number
Your own Australian number with Messaging Pro
Typically US/Canada numbers only. Local Australian numbers rarely available
SMS Payment Links
One-tap payment via SMS. Integrated with receipts and Xero
Rarely available for Australian businesses
Unlimited Auto Messages
Included on paid plans
Usually capped or restricted to highest-tier plans (US$159+/mo)
SMS Infrastructure
Sinch Australia. Local routing, lower latency
Typically Twilio US-routed. AU segment rate ~US$0.055 vs ~US$0.008 domestic (Twilio published pricing, March 2026)
Additional SMS Pricing
All top-up rates published in AUD on our pricing page. Volume discounts available
Often not publicly listed, or priced in USD only
Credit Currency
AUD. No conversion fees
USD. FX conversion fees apply for Australian businesses
Call Forwarding
N/A
US/Canada only. Not available in Australia

Overseas platform pricing based on publicly available information and Twilio published rates as of March 2026. Subject to change. If anything is inaccurate, please let us know and we will correct it promptly.

Design Principle

One click, not three.

We count clicks like a chef counts ingredients. Create an appointment in one click. View a customer in one click. Toggle AI with a keyboard shortcut.

Our design philosophy
G2 reviews
Capterra reviewsGetApp reviewsSoftware Advice reviews

Trusted by Australian Pet Businesses

"Incredible support through a huge transition"

GroomingDaycareTrainingBoarding

"We quickly outgrew our previous scheduling system, and Frazer was incredible in supporting us through what was a huge transition. Moving our entire business - 15 staff, 2 salons, 5 trailers, plus grooming, daycare, boarding, and behavioural training - was no small task. The level of support, training, and one-on-one guidance we received made all the difference. It allowed us to get up and running quickly and seamlessly, while continuing to operate the business throughout the transition. Our clients have also given great feedback - the online booking system is far easier to use than our previous one. We highly recommend Petboost to businesses of any size."

McKinnons Dogwash and Grooming logo
Melissa M.

Melissa M.

McKinnons Dogwash and Grooming - NSW

"Streamlined Booking with Exceptional Support"

GroomingDaycareWalking

"I really appreciate that Petboost Business is Australian, and the owners are very hands-on, striving to make the product the best possible for my business. It has drastically reduced my admin time compared to previous systems. I love the new two-way SMS feature and the live availability calendar. The system is intuitive and easy for both my clients and staff to use without the need for extensive training. If any issues arise, they're usually fixed the same day. They're constantly rolling out new features. Petboost Business also connects to Stripe and Xero, which is a big plus. Initial setup was incredibly easy since Frazer came to our business and set it up with me."

Dogs of Melbourne logo
Conor

Conor

Dogs of Melbourne - VIC

"Switching to Petboost has been fantastic"

GroomingDaycareConcierge

"Our whole process of switching from our old software to Petboost has been fantastic. Frazer has been incredibly supportive from day one, which made the changeover feel smooth and well guided. Now we can manage all our services easily in one place, and the ability to combine both daycare and grooming bookings has been especially helpful. Petboost is not only easy to use and logical, but the pricing is very competitive. It's also a big plus that it's Australian owned and operated. Streamlining communication between clients and the business, while also reducing admin time, has been amazing. It's made things feel much more organised and easier to manage day to day."

Houndz Paradise logo
Annie

Annie

Houndz Paradise

"A game changer for our business"

Grooming

"We've been using Petboost for Total Paws Dog Grooming and honestly, it's been a game changer for our business. The booking system is super easy for our clients to use, and it's taken a huge amount of back-and-forth out of scheduling. Everything is streamlined, professional, and just works the way you want it to. From reminders to managing appointments, it's saved us time every single day and helped us present a much more polished experience."

Total Paws Dog Grooming logo

Total Paws Dog Grooming

Total Paws Dog Grooming

"Best in market software for Pet Care industries"

DaycareWalkingBoardingConcierge

"Support is amazing and the software is the best on market for pet industries. I've worked in software and marketing prior to owning my own pet care business, and could tell immediately that Petboost was something unique. There is nothing I dislike about Petboost: the owner and developer, Frazer, is making constant improvements, so I'm sure any small areas of opportunity are being addressed. We needed a system to improve efficiency with scheduling, notifications, communication and customer experience, and Petboost delivers that."

Hollywoof Walks logo
Jonathon & Chris

Jonathon & Chris

Hollywoof Walks

"Switched from a US system after 6 years. Never looked back."

GroomingDaycareTraining

"You won't regret joining…it's the best. I own a dog daycare, grooming and training. I was using an American company for 6 years, which was ok but expensive, not a great system and to get any support took days. When I came to Petboost which is Ozzy owned I knew they were a small business but wanted to give them a go. I have been extremely impressed, the customer service is out of this world, they focus on what animal businesses actually need and listen to their clients. The pricing structure makes sense and is very affordable, it is very easy to use and navigate, and the way they have built the business reports and analytics is so impressive, easy to understand and personalised."

My Dogs Daycare logo
Sacha

Sacha

My Dogs Daycare - QLD

"The automatic payments feature is a blessing"

DaycareTrainingBoardingConcierge

"Streamlined Invoicing and Booking for Small Teams. I really like how much quicker and easier Petboost Business has become after the upgrades. The automatic payments feature is a blessing as it helps me not to stress, and the self-booking option for clients is amazing for my business! These features ease the mental load and reduce manual admin tasks, allowing me to focus on what I do best."

Fion's Dog Training logo
Fion Chen

Fion Chen

Fion's Dog Training - NSW

"Clear, Client-Friendly Booking Tool with Responsive Support"

Training

"As a dog trainer it is difficult to find software that does all of the things that you need it to do. Petboost is tailored specifically to the animal industry having features that no other booking system I have used previously has. I have worked in the industry for a number of years in grooming, daycare & training & have always had to use a mish mash of a number of systems & trackers to book & collect money. For my training business this software does everything I need it to do so I don't have to keep track of a number of different aspects across various platforms. It has simplified my life immensely."

Fetch & Focus logo
Liz Dunn

Liz Dunn

Fetch & Focus - QLD

"I no longer have to chase clients for late payments"

Training

"Petboost has truly been a saving grace! As a platform that's actually all-in-one, it has streamlined so much, saving me time and reducing costs. One of the biggest time-savers has been the automated invoicing feature. I no longer have to chase clients for late payments or spend hours preparing invoices manually."

Trail Sniffers logo
Camille Hartnett

Camille Hartnett

Trail Sniffers - NSW

"Zero missed payments. Zero no-shows."

DaycareWellnessBoardingConciergeBoarding

"Just try it, you won't look back. The moment I turned Petboost on for my business, I never looked back. I haven't had a single missed payment or no-show. I no longer have to manually reconcile payments either. Now I can finally get time to do other things in my business instead of sitting in front of a screen for 'admin days'."

Hound Health Bondi logo
Annika Le Rade

Annika Le Rade

Hound Health Bondi - NSW

"Foolproof, Easy-to-Use Booking with All the Accessories I Needed"

Wellness

"Petboost is foolproof, easy to use, access and has all the accessories that I was seeking in an online booking platform. I genuinely love the AI Grazi, the talking dog - every time I need help locating or using a feature, Grazi helps me. I have used her to find invoices, change my reminder schedule and to locate appointments. Petboost provides a multi-purpose booking site for my small business. I needed a booking site that was accessible to clients and could allow me to load multiple locations for different days. The system provides reminders, uses both SMS and email, and has a card-on-file feature that holds funds securely. Essentially Petboost is making my job easier by doing the hard admin work for me."

Toof Petcare logo
Jade

Jade

Toof Petcare

SMS Messaging Questions

Everything you need to know about SMS with Petboost.

Ready to stop chasing clients?

Your clients are waiting to hear from you.
Make it automatic.

Automated reminders, 2-way messaging, dedicated numbers, and smart credits. Built for Australian pet businesses that want to communicate professionally.

1800 291 005